Web Hooks are a great way to integrate Hornbill with other applications. Web Hooks can send information to a HTTP Endpoint as soon as a record is created or updated, rather than relying on scheduled imports or the continually polling for data.
A web hook is the opposite to an API call, a web hook is a call over HTTP from your Hornbill instance to a web endpoint of your choosing. Most application actions on a Hornbill instance can trigger an action-specific event when an action is performed. Hornbill can be configured to call to a web end point passing the action-specific data to the web service being invoked. This is a very powerful mechanism that enables true, near real-time integration with other business systems.