Company Introduction
Hornbill creates cloud-based software that helps companies optimize and automate their work, making life at work better for their employees and their customers. Our solutions help IT, HR, Customer Service, and Security teams innovate and transform what they do for their organizations. We are in an exciting growth period and are looking to build on that success.
Job Description
This is a critical role within Hornbill and is pivotal to driving the business’s commercial growth. As Events Marketing Manager, you are key in enabling Hornbill’s journey to become a leading ESM vendor with a substantial client base, market position and a solution offering that punches above its weight in the market.
We are looking for an events marketing rock star, ready to take the next step in their career and be the lead for online and physical events across our fantastic customer base, channel partners and target market.
Our target market is Enterprise, Local Government and Blue Light organizations and our target demographic is the IT Service community and their influencers. The role is ideally suited to an experienced events campaign manager who seeks the opportunity to grow their skills and responsibilities and redefine the impact of events.
You will have a proven track record of running compelling and engaging events, with a particular focus on virtual and hybrid events. We are looking for a strong communicator and a great relationship builder.
Your events will drive new marketing sourced business and engagement for our commercial teams with their impact being driven by your strong project management skills and creative ability to create events with compelling and engaging value propositions.
You will be a senior member of the Hornbill Team at an exciting stage of growth and part of a highly collaborative and inclusive work environment.
Primary Duties
- Lead and Execute our Events Program across our Partner, Customer and Sales Channels. Physical and Online events including webinars, industry conferences, virtual summits, user groups and product tooling events.
- Execute exciting and compelling events that contribute to the marketing sourced business target through measurable outcomes.
- Create event production schedules and manage delivery against the timeline, cost base, and resources pool.
- Project managing physical events including sourcing venues, catering, accommodation, agendas, event set up, information packs for attendees, provide/organize on-the-day support.
- Schedule and organize a strong cadence of online webinars and manage the overall events schedule and rhythm of passing quality leads to channel, sales and customer teams.
- Maintain and manage relationships with suppliers and event partners.
- Liaise with other members of the team as well as with external organizations to ensure our events are promoted, including posting any press releases and social media announcements.
About You
- Solid experience of event management in a B2B environment.
- Be able to evaluate current trends and be able to deliver innovative and fresh approach to events and methods of delivering content.
- Strong focus on pre, during and post-event plans and tracking results. Understanding of the role events play in demand generation and can forecast results for events and identify key performance metrics that align to pipeline generation goals.
- Strong event logistics reporting and budget management skills.
- Proven experience working in IT, working in the SaaS ESM market would be a bonus.
- Show a “can do” attitude in a fast-paced distributed workforce environment and are able to build internal and external relationships
Location
The role will be remote based, but you may be expected to travel to Customer, Channel Partner sites in addition to physical event locations as needs require.
Working at Hornbill
Hornbill creates world class cloud-based solutions that help companies optimize and automate their work, making life at work better for their employees and customers. Our solutions help IT, HR, Customer Service, and Security teams innovate and transform the way they work.
At Hornbill, success means everything. We deliver innovative collaborative solutions, and our passionate, skilled and motivated team make this happen. In turn we offer our staff the opportunity to grow, take responsibility and achieve great things, in the pursuit of their personal and business success.
We are always on the lookout for high calibre people to join the Hornbill family. If you enjoy an exciting and challenging career within a company where you are valued, and can make a real difference, then we'd like to hear from you.
While we take work, and especially serving our customers very seriously, we have fun doing it. Encouraged (but not compulsory) are a combination of social events and team building activities.
